Whether you are trying to make sure that you keep employee morale up or you are trying to impress clients and potential clients, you are likely going to have to plan some corporate events a few times a year. This can be a stressful activity if you do not have concrete plans and are not sure how to begin. Here are some tips for making sure that your corporate event planning goes as smoothly as possible.
1. Have a Solid Plan and Audience Target For Your Event
In order to make your event as effective as possible, you will need to define your goals ahead of time and the audience that you are trying to reach. For example, if your goal is to generate leads with more customers and the audience group that you want to target are young men between the ages of 18 and 30, then you will want to be sure that you create an event that specifically focuses on those goals. Tell your entire team about your goal, as well as the audience for that goal, so that when they are planning the event, you don't try to hit too many goals. This will undermine the overall efficacy of your event.
2. Create a Budget and Get Sponsors Before Setting Your Plans in Stone
For the above example, which is trying to generate leads with young men between the ages of 18 and 30, you might want to rent out an entire skate park with clever stands all over the park that advertise your business. If you don't get the sponsorships ahead of time, you won't know if you can actually pay for this. Start planning well in advance to make sure that you have all of your money committed before you start putting down any payments for food, rental, or giveaways.
3. Make a List of Reasons Why Your Target Audience Will Want to Show Up and Push Those Reasons Aggressively
Start marketing for your event far in advance in order to make sure that you avoid the horror show of being the only people who attend your event. For example, if you're trying to target the same demographic mentioned above at a skate park, create advertising materials that spell out the tangible gains of the event, such as getting free time at the park, being able to talk to skating professionals, and being the first to try new samples of energy drink or whatever your product is. Spend a decent portion of your budget on advertising in order to make sure that you have a great turnout.
For more information, talk to a company that specializes in corporate event staff and planning.